Life Insurance Lead Generation for Brokers and Providers

We specialise in delivering exclusive, FCA-compliant life insurance leads in the UK. Every enquiry is from a qualified prospect, ready to speak to your team about cover.

About Us

Supporting UK brokers with consistent, high-quality enquiries.

Life Insurance Lead Gen Agency is a dedicated service under the Pearl Lemon Group, an award-winning London-based agency. Founded by entrepreneur Deepak Shukla, our mission is to help UK life insurance brokers and providers secure consistent pipelines of clients without relying on shared or low-quality leads.

We understand the UK life insurance market and ensure that every campaign we run is FCA compliant, transparent, and focused on long-term success.

Our focus is on growth, both for your business and the clients you serve. By providing consistent, high-quality enquiries, we make it possible for brokers to spend more time closing policies and less time chasing prospects. With us, your sales team can work smarter, achieve more, and build stronger client relationships that last.

life insurance
life insurance
Our Services

Targeted campaigns designed for UK brokers and insurers.

LinkedIn Lead Generation

LinkedIn Lead Generation

We identify and connect you with professionals in the UK market most likely to need life insurance cover.

Cold Email Campaigns

Cold Email Campaigns

Our experienced writers create emails that generate real responses from decision-makers and individuals seeking protection products.

B2B Lead Generation

B2B Lead Generation

Whether you’re targeting business owners, company directors, or high-net-worth individuals, we build steady lead flow for your team.

Cold Calling

Cold Calling

Our team conducts personalised calls to build trust with prospects, positioning your advisors for stronger conversions.

Lead Generation Outsourcing

Lead Generation Outsourcing

We take responsibility for prospecting, freeing your sales team to focus on writing more policies.

Appointment Setting

Appointment Setting

We book qualified life insurance appointments with UK prospects ready to speak with your team.

Case Studies

Trusted by brokers and financial services firms across the UK

We’ve worked with a range of life insurance brokers and providers, delivering consistent, FCA-compliant leads that convert into long-term clients. Here are three examples of how our life insurance lead generation campaigns have helped businesses grow.

Reducing Cost per Lead for a National Life Insurance Broker

A UK-wide broker was relying on shared leads from third-party vendors, struggling with low conversion rates and high costs. We created a targeted campaign using Google Ads and LinkedIn outreach to deliver exclusive, real-time enquiries. Within three months, their cost per lead dropped by 40% while valid enquiries rose by 65%, helping their advisors triple the number of policies closed each month.

Scaling Lead Flow for a Regulated Insurance Provider

A regulated provider needed more predictable lead flow to hit ambitious growth targets. We launched a multi-channel campaign including cold email, appointment setting, and FCA-compliant PPC ads. The result was 120 high-quality life insurance leads generated in one campaign, giving their sales team a steady pipeline and enabling expansion into new UK regions.

Exclusive Regional Leads for a Local Brokerage

An independent broker in Manchester wanted to grow beyond referrals but couldn’t compete against larger insurers in digital marketing. We built a hyper-local campaign using Google and Facebook ads to target families and individuals actively searching for cover in the region. In the first month alone, the broker received 60 exclusive leads at a cost 30% lower than previous efforts, and within six months they had doubled their client base.

Our Process

A proven approach that delivers enquiries you can convert

Our life insurance lead generation process is simple, transparent, and focused on results. We deliver exclusive, FCA-compliant leads through the right channels, ensuring your sales team receives high-quality enquiries they can convert.

A proven approach that delivers enquiries you can convert

Consultation

We begin with a focused discussion to understand your business model, ideal customer profile, and sales objectives. This helps us design campaigns that are aligned with your specific growth goals.

Campaign Setup

Once we have a clear plan, our team builds and launches campaigns across the most effective channels for life insurance leads, including LinkedIn, cold email, PPC, and targeted outbound calls.

Lead Delivery

Lead Delivery

Every qualified UK life insurance lead is delivered directly to your inbox or CRM in real time, giving your team immediate opportunities to engage with prospects.

Refinement

Refinement

Performance is monitored daily, with ongoing adjustments to targeting, messaging, and channels. This ensures that lead quality stays consistently high while cost per lead remains as low as possible.

Client Feedback

What UK brokers and advisors say about our service

Our clients rely on us to deliver life insurance leads that convert. Here’s what some of them have to say about working with our team.

The quality of the life insurance leads has been excellent. We’ve seen a steady rise in genuine enquiries that turn into paying clients, and it has given our advisors more opportunities to close. The process is transparent, and we always know where the leads come from.

James Whitmore
Independent Life Insurance Broker, Manchester

We’ve worked with several agencies over the years, but the difference here is that the leads are truly exclusive. Our sales team no longer wastes time chasing the same people as competitors, and the steady flow of enquiries has kept us consistently busy.

Priya Desai
Business Development Manager, National Insurance Provider, London

As a smaller regional brokerage, we needed consistent enquiries to keep our advisors busy but couldn’t compete with bigger firms buying bulk data. Within weeks of starting, we received high-quality local leads that matched our target clients perfectly. It’s transformed how we win new business.

Michael Turner
Regional Broker, Birmingham

Why Choose Us

Specialists in life insurance lead generation UK-wide

Partnering with the right agency means having a steady flow of exclusive, FCA-compliant leads delivered directly to your team. Our service is built around transparency, reliability, and results, making it easier for UK brokers and providers to focus on closing policies instead of chasing poor-quality prospects.

In-depth knowledge of the UK

Life insurance market campaigns built for your target audience.

Exclusive leads only

No reselling, no duplicates, no recycled data.

FCA-compliant campaigns

Every process meets regulatory standards.

Real-time delivery

Leads sent instantly to your inbox or CRM.

Backed by Pearl Lemon Group

Award-winning, London-based agency with a trusted reputation.

Start Growing Your Life Insurance Business Today

Request a free consultation and find out how many exclusive life insurance leads we can deliver for your business across the UK.

Whether you’re an independent broker or a national provider, our team will create a clear plan to supply you with FCA-compliant enquiries that convert into paying clients. The sooner you begin, the sooner your sales team can focus on closing more policies.

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Frequently Asked Questions

Yes. All campaigns are designed and run in line with FCA regulations for UK financial services. This ensures every enquiry we deliver is generated through compliant, ethical, and transparent methods.

Yes. We generate life insurance leads UK-wide, including major cities like London, Birmingham, and Manchester, as well as regional markets. Campaigns can also be targeted to specific postcodes or demographics.

No. Every lead is exclusive to your business. We do not recycle or resell data, giving you the first and only opportunity to convert each prospect.

Leads are delivered in real time via email or directly into your CRM system. This means your sales team can follow up immediately, improving conversion rates.

Yes. If any lead does not meet the agreed criteria or contains invalid details, we will replace it at no additional cost to you.

Most brokers begin with 50–100 life insurance leads per month to test performance. We can then scale campaigns up or down based on your sales capacity and goals.

Campaigns are typically launched within 5–7 business days after consultation and setup. This includes account preparation, compliance checks, and technical integrations.

Pricing depends on the type of campaign used—LinkedIn outreach, PPC, cold email, or outbound calls. We’ll provide a clear cost-per-lead estimate during your consultation.

No. We support both independent brokers and national insurers. Our campaigns are designed to fit your budget, sales process, and growth goals.

The first step is to book a free consultation. We’ll review your business, outline a tailored life insurance lead generation strategy, and give you a clear picture of expected lead flow.

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