Selling life insurance to people over 60 in the UK comes with a very specific set of commercial and regulatory pressures. Price-sensitive prospects, medical disclosures, underwriting delays, and FCA scrutiny all mean that poor lead quality quickly becomes a cost centre rather than a revenue channel.
Life Insurance Lead Gen Agency specialises in over 60 life insurance leads built specifically for UK advisers, brokerages, and call centres working with later-life clients. We focus on compliant lead acquisition systems that prioritise intent, eligibility, and contactability rather than raw volume.
Our over 60 life insurance leads are structured to reduce wasted dial time, lower acquisition cost per issued policy, and support predictable weekly application flow.
Schedule a consultation to review current lead performance and capacity planning.
Our Services
Later-life insurance marketing cannot be treated like general protection advertising. Over 60 life insurance leads require age-specific qualification logic, medical condition filtering, FCA-aligned consent handling, and careful channel selection.
Below is a breakdown of how our services support UK advisers selling over 60 life insurance policies.
Over 60 Lead Qualification and Age Filtering
- Minimum age gating at form entry
- Date-of-birth verification logic
- Duplicate suppression across campaigns
- Removal of sub-60 and borderline submissions
- Manual audit sampling for age accuracy
Health Disclosure Pre-Screening for Over 60 Life Insurance Leads
- Long-term condition declarations
- Smoking status confirmation
- Medication usage categories
- Recent hospitalisation flags
- Mobility and assisted living indicators
FCA-Aligned Consent and Data Capture
- Clear marketing permission statements
- Timestamped consent records
- Source and campaign traceability
- IP and device logging
- Suppression list management
Channel Selection for UK Over 60 Audiences
- Search intent campaigns for funeral cover and life planning
- Native placements aligned with retirement content
- Direct response landing pages designed for older users
- Call-first options for phone-preferred prospects
Lead Scoring and Adviser Matching
- Intent scoring based on form behaviour
- Product suitability indicators
- Call timing preferences
- Lead grading for adviser allocation
- CRM-ready data formatting
Volume Control and Weekly Capacity Planning
- Weekly lead caps
- Time-of-day delivery controls
- Call centre staffing alignment
- Pause and resume logic during backlog periods
Retargeting for Unconverted Over 60 Prospects
- Reminder messaging sequences
- Re-engagement landing pages
- Time-delayed follow-ups
- Frequency controls to avoid fatigue
Performance Reporting and Cost Analysis
- Cost per submitted lead
- Cost per contacted lead
- Cost per application
- Cost per issued policy
- Age and health breakdowns
Why Work With Us
Over 60 life insurance leads require more than marketing experience. They require familiarity with underwriting constraints, FCA compliance, and adviser sales realities.
Our approach focuses on:
- UK-specific regulatory alignment
- Senior-focused user experience design
- Age-appropriate messaging and form logic
- Transparent performance metrics
- Controlled delivery models
Industry Statistics That Matter
- Over 45 percent of UK life insurance complaints relate to misunderstandings during later-life sales
- Contact rates for over 60 leads drop sharply when delivery exceeds call capacity
- Policies sold after age 60 typically have longer decision cycles than under-50 products
Understanding these factors is critical to profitable acquisition.
Frequently Asked Questions
Leads are acquired through compliant digital channels with age gating and explicit consent capture aligned to UK regulations.
Yes. Health disclosures are included where appropriate to support underwriting alignment and adviser routing.
Leads are delivered in standard formats suitable for most UK brokerage CRMs and diallers.
Yes. Volume controls are part of the delivery framework.
Both. Systems scale based on adviser count and call capacity.
Start Building Consistent Over 60 Policy Volume
Later-life insurance sales succeed when lead quality matches underwriting reality and adviser capacity. Over 60 life insurance leads should support predictable application flow, not create wasted effort.
If your current supplier focuses on volume rather than suitability, it may be time to reassess.
Book a call to review how our over 60 life insurance leads fit your UK sales operation.
